Customer loyalty
Target the right customers
Dynamics 365 Marketing
If you are new to Dynamics 365 Marketing, know where to start your marketing approach, for example:
The Real-time Marketing module has built in agility that supports both trigger-based and segmented-based customer journeys.
The Outbound Marketing module is best suited for lead capture, scoring, grading, and seamless hand off to Dynamics 365 Sales.
Additionally, to have a layered approach, your organisation can make use of combination reactions to customer needs, through real time digital marketing and human interactions provided by your sales or service organization. Microsoft Dynamics 365 Marketing, as a contemporary business application enables organizations to solve the following business challenges:
Who is it for?
Who is it for?
Are you looking for Marketing that creates personalized customer experiences? Would you like to harness customer loyalty that puts you a step ahead of your competition? Breathe life into your marketing campaigns with Microsoft Dynamics 365 which allows your digital development team to build customized marketing campaigns using existing skills and tools effortlessly, professionally and with evidence-based data!
What problem does it solve?
What problem does it solve?
By allowing organisations to target the right customers, at the right moments to build long lasting customer loyalty.
What is the solution we offer?
What is the solution we offer?
Marketing that creates personalized customer experiences through accurate focus on their individual needs, harnesses customer loyalty and puts you a step ahead of your competition.
Build better customer relationships using Dynamic 365’s years of research into marketing user behavior, customer feedback and competitor activity.
What is the benefit to the client?
What is the benefit to the client?
Make faster innovative and accurate decisions using the power of data and AI.
Real-time marketing
Timing is critical to harness customer behavior and with real-time marketing your team can tap into consumer triggers real time. Typically, trigger-based customer journeys, custom triggers, and SMS and push notifications, seen in customer journey orchestration, is grounded on robust profile data and signals sent out by customer behavior, that allows you to laser focus channels of preferred communication and attracts their attention real time creating one-on-one relationships with fans around the globe.
Challenge · Process · Benefit
Business challenge
My name is Jeremy and I need to harness customer actions in real time to improve customer journeys
Process & action
Activate your responses to customers at the most critical moments, with real-time, trigger-based journeys.
Customer benefit
You can time your connections to customers professionally and with the right triggers.
Business challenge
My name is Rebecca, and I would like to create a deep personalization of my messaging
Process & action
Ensure customer messages are bespoke with dynamic text and images from a flexible set of data sources.
Customer benefit
Organisations maintain authenticity while attracting the right audience.
Business challenge
Hi, I’m Johnny and I’d like to connect with customers on their preferred channels and at times that they are active.
Process & action
Use mobile channels to create text messages and push notifications with features such as trigger-based customer journeys, custom triggers, and SMS and push notifications, organizations can trigger customer journeys in real time.
Customer benefit
You can reach out to customers in real-time and where they are at, to retain them for longer.
Business challenge
Hi there, my name is Jarrad, and my aim is to increase customer loyalty and win rates so that I can improve my reach.
Process & action
Tap into all customer touchpoints, real-time from the time they start engagement to build your customers journeys with them collaboratively and with longevity
Customer benefit
You create trust and long-lasting relationships with customers that extends your following
Business challenge
Hello, my name is Steven and I’d like to ensure customer experiences are seen as their own to be able to make customers feel heard.
Process & action
With the use of AI, you can create actionable insights and recommendations for content, channels, and analytics that are directly related to a customer
Customer benefit
Create an environment for customers that make them feel they are getting unique attention and improve loyalty.
Business challenge
My name is Benny, and my goal is to better profile customers insights
Process & action
Unlock customer Insights through seamless integration with Microsoft Dynamics 365
Customer benefit
Leverage the deep customer understanding that creates a one-on one relationship with customers.
Business challenge
My name is Gerda and I’d like to grow organically using a single adaptable platform.
Process & action
Build and customize around your existing tools to improve growth prospects with customers
Customer benefit
Connect with customers in a way that seems natural and improves growth with the customer
Business challenge
Hi, Derek, here and I’d like to employ good governance and compliance requirements into my daily activities.
Process & action
Pointing your teams and clients to accessible guidelines that improves governance.
Customer benefit
Build trust with good governance and compliance.
Outbound marketing
Interconnect your marketing and sales systems and processes with Dynamics 365 marketing to synchronize efforts in email marketing, customer journeys, lead scoring, marketing pages, and social posting. This allows you and your team to:
Challenge · Process · Benefit
Business challenge
My name is Gerda and I’d like to turn prospects into leads to be able to improve my sales
Process & action
Have automated lead generation that is qualified and prioritized and with automated lead scoring.
Customer benefit
Customers get to increase their leads that can be turned into sales
Business challenge
Hi, Jenny, here, I’m in charge of harnessing social media and I need powerful tools to improve my success rate.
Process & action
Use all the available social media channels to attract your audience through influential messaging messages. Capture leads from LinkedIn to Twitter, Instagram, and Facebook.
Customer benefit
You can harness social media to attract clients and improve the power of your messaging.
Business challenge
My name is George and I’d like to provide feedback channels through Customer Voice surveys
Process & action
Use marketing apps with (or separately as an add-on for) Dynamics 365 products to build online surveys and customer journeys based on reactions.
Customer benefit
Your organization can provide authentic feedback based on voice surveys customers have reacted to.
Business challenge
Hi there, I’m Jackie and need insights to improve decision support in a unified location
Process & action
Seamlessly contact, register, and generate attendance management with Dynamics 365 Marketing's event planning features with peace of mind.
Customer benefit
Have all you need in one location to improve decision support
Business challenge
My name is Jodie and I’d like to improve audience engagement sessions.
Process & action
Use Microsoft Teams (or other webinar providers) to host webinars at times that are convenient for your audience.
Customer benefit
Your audience can interact with you on their terms that’s improves their comfort and engagement levels
Business challenge
Hi I’m Phill and aim to build longer lasting relationships with webinar participants
Process & action
Engage with your webinar participants after hosting a webinar so that they feel understood. Personalize registration materials, tailor-make surveys, and more to drive awareness and relationship longevity.
Customer benefit
Your organization can build tailored webinars that resonate with customers and improve participation.
Benefit
You have the potential to deliver an unparalleled, individualised customer experience to a unique customer audience, thereby improving service delivery and customer satisfaction.
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